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Description:

This book is aimed at student investigation of the retail industry, enabling small groups to research and share findings on a variety of stores in a shopping center. The project is best carried out in a regional shopping center but is adaptable to any type of shopping precinct.

Detailed guidelines are provided so that teachers and students may get maximum benefit from the activities. It is advised that preparatory lessons be conducted in the classroom. Small groups can then be formed and further preparations can be made for the activity that each group will be conducting. Following the excursion day, results need to be processed with findings shared and discussed in great detail during summary lessons.

"Classroom" activities can be used either before or after the main study. These sheets explore important concepts and issues linked to shopping centers, including design and layout of the center, advertising and promotion strategies and environmental issues such as the use of plastic bags.

Excursion activities are designed to develop and reinforce practical concepts and skills that have previously been introduced and taught in the class setting. The activities can facilitate an investigative process in which students interview retailers, collect data and evaluate services that are provided to customers.